Competition

Before discussing Zenbase's main rival, it's important to highlight a previous contender. In 2021, a blockchain-based meditation app emerged with aspirations similar to Zenbase. However, the project faced a legal setback due to unauthorised cryptocurrency sales, leading to its dissolution. Zenbase, in stark contrast, is committed to utmost transparency and strict compliance with financial regulations.

Among the current competitors, Big Meditation and Insight Timer stand out. While Insight Timer's free meditation platform is commendable, Zenbase confidently surpasses it. Insight Timer has managed to convert less than 1% of users to premium subscriptions, a metric that Zenbase aims to exceed by offering a superior meditation experience and the motivating power of cryptocurrency rewards.

Another contender is Headspace, a London-based meditation and sleep company with over 2 million paying subscribers worldwide. However, with only 62 million downloads and low user retention for new subscribers, the market remains ripe for new competition. Zenbase seizes this opportunity by merging the Web 3.0 industry with the wellness space, while also introducing unique wellness approaches like extra sensory perception training and grounding techniques, setting itself apart from mainstream platforms.